Mom-and-Pops That Don’t Invest in Social Will Miss Out

“Graph Search lets Facebook users enter phrases like “sushi restaurants my friends like” or “dentists my friends like” and reveals all their friends’ favorite local spots. Another new Facebook tool, Nearby, functions very much like Yelp or Google+ Local and makes it easy for consumers to find local businesses recommended by friends. These tools reinforce one of the main reasons that social media is more powerful than other forms of advertising: It surfaces valuable friend-to-friend recommendations of local businesses.”

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Don has worked at dot-coms and Fortune 1000 companies as a programmer and internet marketer since 1997. Clients and employers have included eBay, Morningstar, SONY, Findwhat.com, Allen Systems Group, BeFirst Internet, local network TV affiliates (NBC, ABC). His hands-on experience with SEO, Internet Marketing, Programming and Social Media tools has helped shape his Don currently works with a handful of companies managing Internet Marketing, Ad Buys, SEO, and Social Media strategies. He lives in Asheville, North Carolina, USA.

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