“Look for patterns of repeated behavior, and list the ones you find. These behaviors could span time, digital and physical space, channels of communication, and even different people. Look closely at user actions that trigger a notification sent to them or others. Investigate places where users communicate with each other or with employees, either directly or indirectly. These areas are fertile ground for feedback loops, and you should be able to draw up a robust list without much effort.”
Don has worked at dot-coms and Fortune 1000 companies as a programmer and internet marketer since 1997. Clients and employers have included eBay, Morningstar, SONY, Findwhat.com, Allen Systems Group, BeFirst Internet, local network TV affiliates (NBC, ABC). His hands-on experience with SEO, Internet Marketing, Programming and Social Media tools has helped shape his Don currently works with a handful of companies managing Internet Marketing, Ad Buys, SEO, and Social Media strategies. He lives in Asheville, North Carolina, USA.
