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Handpicked News For Internet Developers - Since 1999 |
Archives For Content Management
How Google manages its homepage
You can let your homepage and website run wild. You can abdicate responsibility and say that it's a new world and its all about collaboration and freedom of expression and all that. You can claim that you simply don't have the authority to say no. But that's not good enough. Those who want a simple life avoid complexity. It is much more complex and demanding to say no than to say yes. It is much more complex and demanding to shorten a piece of content until it is clear and compelling than to put up thousands of words of waffle.
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Find out what your customers really need from your website
Whoever created this trial-by-password is I’m sure not someone who enjoys developing techniques in cruel and unusual punishment. They’re just doing their job, and completely forgetting that real, living, breathing, laughing, screaming people have to fill out these passwords.
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Recall ability: Web content versus print content
The Web is not a great place to win hearts and minds. It is not a great place to convince people to do something they did not come to the Web already intending to do. Traditional marketing techniques, such as brand name repetition and the use of images to communicate brand attributes, don't work as well on the Web.
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3 Tips For Great Web Content
Folks, this is not a print world, and your visitors interact very differently with your online content than they would if they had one of your brochures in hand. The critical concept here is INTERACT. And to promote interaction, you have to keep visitors engaged. You do that through relevance.
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Make sure your intranet is well perceived by staff
A big gap that I find in intranet management is the need to address staff's perception; the need to actively promote and market what is good about the intranet. Most intranet teams that I come across don't seem to think that marketing and promotion are part of their jobs. They also often see the very act of communication from a very narrow "it's up on the intranet, job done" perspective.
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Web content management is not data management
I know of an organization that has a 10,000 page website. A little over 100 of those pages represent 25 percent of visits. Many of the other pages have never been read. Initially, the organization invested as much time and expertise in writing the 100 killer web content pages as the other less important 9,900 pages.
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Publish the website you can manage
I come across a lot of people who are working really hard on their websites. They are trying to do the very best they can. However, they are not as effective as they can be because they are overreaching. They are trying to publish more content than they can professionally manage. Content management must always be about quality first, quantity second. Quantity is generally a dangerous thing to pursue on the Web. Even if you can maintain the quality of the content, if you increase the quantity, you inevitably make it more difficult for people to quickly find what they need.
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The New Kingpin of Online News?
Indeed, it may be that the best approach is to create an article-page template that serves as a sort of secondary home page. Assume that more than half of the people who see something on your site will not see its home page. At the article level, give them enough choices to guide them to other important content elsewhere on the site.
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Web editors have a great future
The web editor is a crucial role. It is the person who decides what gets published on the website and what doesn’t. In essence, it is the person who is in charge of the website. This will be the highest paid position in the web team and will be hardest to fill over the coming years.
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It's the content, stupid: search engine optimization
In deciding to rank your website, search engines pay a lot of attention to the actual content they find on your webpages. The essence of what a search engine focuses on is the words that people search for. The words people use when searching are the ultimate distillation of what they care about. Search is an activity that strips things down to their essential meaning. If you want to be successful at being found by people who search, you must use their carewords, not yours. The customer controls the message today. It is their language that dictates the communication. You must use their words, not yours, if you want to be found.
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Yahoo Search Embraces Content Sharing
The Sunnyvale, Calif.-based company Thursday will announce Yahoo Search for Creative Commons, a service for searching millions of Web pages which include content that is available under the Creative Commons license.
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Applying Usability Principles to Your CMS
Usability has moved to the forefront in the past few years, especially for corporate Web sites, as marketing managers seek to understand and measure whether their investments in Web communications are really paying off. Now that Web-based applications have proliferated, enterprises are beginning to look more closely at application usability in general and the usability of content management systems in particular.
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