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Handpicked News For Internet Developers - Since 1999 |
Archives For Book Reviews
Branding Unbound: The Future Of Advertising, Sales, And The Brand Experience In The Wireless Age by Rick Mathieson
I am a big fan of marketing books. I even read the bad ones - I like to see how clueless or deluded some people seem to be. During the dot-com heyday there were tons of books that came out proclaiming a NEW era in marketing that was completely bringing traditional marketing to it's knees.
Book Review: Web Redesign 2.0: Workflow that Works
Project management and Web design workflow may be one of the more overlooked areas of required expertise due to the constant need to keep up on the latest Web design and development techniques. If your goal is to become a well-rounded Web craftsman, reading and applying the techniques in Web Redesign 2.0 is the best thing you can do to formalize and professionalize your Web design projects, short of internationally recognized certification as a Project Management Professional (PMP).
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Book Review: Hot Text - Web Writing That Works
Don Makoviney at PayPerClickAnalyst.com. One of my biggest problems with online content is with the haste it is often written.
Online writing could be much better if more authors would read "Hot Text - Web Writing That Works". But not just authors. Anyone who is responsible for content, from FAQs, to help, e-mail, marketing copy, press releases, news articles, electronic newsletters, Webzines, Search Engine Marketing, and even resumes.
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