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December 23, 2005
Let Your Objective Guide You…
Recently I was talking with a very bright traditional marketer on the value of integrating Internet marketing into a website's marketing mix. Personally, I have witnessed significant website sales or lead increases when traditional marketing strategies like direct mail, radio, television or publicity are performed in conjunction with proven internet marketing strategies.
Business owners and marketers have a tendency to think in broad terms about their marketing objective by focusing on ones such as “generating traffic” or “designing a website.” Instead, the effectiveness of their internet marketing strategies should be driven by specific marketing objectives established from the end result required of the business to be economically sustainable.
Posted by Don at December 23, 2005 09:15 AM
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