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December 20, 2005
Raising the perceived value of your website
Strange as it might seem, I have rarely seen content management being accepted as a management discipline. Most people who 'manage' websites have little authority. They are, in reality, website administrators. They put stuff up. Content that is administered rarely delivers value.
Value is at the core of the content management challenge. Low-quality content destroys value, and there is a lot of low-quality content out there. How do you measure value? Task completion. How many of your readers completed a task as a result of your content?
Continue Reading "Raising the perceived value of your website"
Posted by Don at December 20, 2005 09:24 AM
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