 |
Handpicked News For Internet Developers - Since 1999 |
« Find out what your customers really need from your website | Main | Group: Online Content Cannot Remain Free »
December 04, 2005
How Google manages its homepage
You can let your homepage and website run wild. You can abdicate responsibility and say that it's a new world and its all about collaboration and freedom of expression and all that. You can claim that you simply don't have the authority to say no. But that's not good enough. Those who want a simple life avoid complexity. It is much more complex and demanding to say no than to say yes. It is much more complex and demanding to shorten a piece of content until it is clear and compelling than to put up thousands of words of waffle.
Collaboration has become a fashionable idea within organizations. Some think that if you buy collaborative software and put it on the intranet, staff will start collaborating. Not true. Unless you encourage and reward collaboration, unless it is actively promoted by senior management, it won't happen. You can buy all the software you want, and you can leave a big banner ad on your homepage for a year. It won't happen.
It takes a lot of management skill to give people just what they need-and no more. It takes courage to say no. It takes leadership to genuinely put the customer first. That's what the Web demands. Google shows what the rewards can be.
Posted by Don at December 4, 2005 06:18 PM
|
Web Professional Proposal Kits - Accurately quote your projects, multiply your profitability, brand yourself as a top professional and close the sale. ProposalKit helps you demonstrate that you are the right professional for your customers. It's mission-critical, easy, customizable, accurate and immediately downloadable.
|
