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October 25, 2005
Webisodes Return, Now as Advertising
Remember webisodes? Original minishows for the Internet were all the rage online before the Internet bubble burst in 2001. Now they're back, this time as advertising vehicles, courtesy of a robust online ad market and growing broadband audience.
"Webisodes have taken a different form now," says Organic's chief creative officer, Colleen DeCourcy. "They're no longer just content on the Internet, but a more sophisticated form of social networking: extended interaction and consumer participation."
The new webisodes share some common characteristics: Most have their own Web address and are designed to be discovered online through search advertising or "virally," the fast-moving Internet version of word-of-mouth.
Posted by Don at October 25, 2005 09:38 PM
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