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September 18, 2005
Why Web Managers Are Leaders
Your leadership can cause a positive momentum that senior management can then be encouraged to get behind. "What has worked for me is to figure out what is the right thing to do for citizens and then persuade people to do that," states Candis Harrison, co-chair of the US government web managers advisory council. "You give them examples. You give them encouragement. You keep up a drumbeat for the cause of "the right thing to do". We have to see the way and then lead those who must contribute, in that direction."
It's not easy, though far from impossible. You must be careful to set the groundwork for a visionary web strategy, while encouraging management to take the reins and drive that strategy (because a strategy that is not driven by senior management is rarely sustainable).
Posted by Don at September 18, 2005 10:08 AM
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