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August 28, 2005

Google aims for Web developers' hearts and minds

Google is taking a page from Microsoft's well-worn playbook for tech industry domination: Rather than just rolling out new products and features, the search giant is trying to win the hearts and minds of Web developers.

"We are very much competing for the hearts and minds of developers and bringing very different value propositions and ideas," Gross said. "One model says build for Windows and the Microsoft 'stack'; the other says build for the Internet."

Gross noted that some of the software industry's leading lights are working hard on making the Web a platform. Not so surprisingly, some of those high-powered engineers work at Google.

Continue Reading "Google aims for Web developers' hearts and minds"

Posted by Don at August 28, 2005 02:05 PM

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