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July 20, 2005
Getting Into Blogs Helps Search Engines Find You
The end result of setting up blogging tools on a corporate or small-company Web site is, because posting information to the site becomes so easy, the site content is likely to be more accurate, timely, up-to-date and in sync with the needs and interests of customers. A company's technical-support or customer-service department can post answers to the day's issues into the support area. The sales team can update details about all your products. HR can update the "Management Team" area and job postings, and so on.
Why does it matter? Well, most companies have found this bottleneck frustrating, so removing the blockage has to be a good thing. But what you'll find is not merely that the content you wanted posted now gets posted quickly and easily, but that the simplicity of the process actually increases the amount of content ... all of a sudden you are posting information that you never realized you wanted on the site.
That's good for customers looking for product-sales information or product-support information, which means it's also good for your company, of course. It's also good for your company because the more content your site contains, the more traffic you're likely to get from the search engines.
Continue Reading "Getting Into Blogs Helps Search Engines Find You"
Posted by Don at July 20, 2005 04:13 PM
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