 |
Handpicked News For Internet Developers - Since 1999 |
« External web link strategy goes mainstream with controversy | Main | Getting Into Blogs Helps Search Engines Find You »
July 20, 2005
Recall ability: Web content versus print content
The Web is not a great place to win hearts and minds. It is not a great place to convince people to do something they did not come to the Web already intending to do. Traditional marketing techniques, such as brand name repetition and the use of images to communicate brand attributes, don't work as well on the Web.
What works well on the Web is a useful website that wastes no time and gets straight to the point. Vague, meaningless marketing fluff such as "solve tomorrow’s challenges, today" are either ignored or else annoy. They just get in the way of people who want to do things.
Continue Reading "Recall ability: Web content versus print content"
Posted by Don at July 20, 2005 04:09 PM
|
Web Professional Proposal Kits - Accurately quote your projects, multiply your profitability, brand yourself as a top professional and close the sale. ProposalKit helps you demonstrate that you are the right professional for your customers. It's mission-critical, easy, customizable, accurate and immediately downloadable.
|
