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July 07, 2005
Next on board the blogging bandwagon: e-tailer.
Take eHobbies. The site, which sells remote-controlled helicopters and other toys for grown-ups, added a blog in May, where it posts photos from trade shows and shots of employees. The captions range from boosterish to boring; many of the links on the blog lead to an eHobbies product page.
Greenberg said the blog allowed eHobbies to project the homespun image that sometimes eluded even small companies like his, which has only 25 employees. "It lets us pull back the curtain and show how we're a company of hobbyists who love participating in the things they're buyers for," he said. "It humanizes us."
If sites do not closely track and edit visitor comments, they may expose themselves to backlash from readers who see inappropriate language, or they could lose prospective customers who read scorching reviews, said Kenneth Cassar, an analyst with the Internet consultancy Nielsen/NetRatings. He noted, though, that vigilant editing could prevent such mishaps.
Continue Reading "Next on board the blogging bandwagon: e-tailer."
Posted by Don at July 7, 2005 04:42 PM
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