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June 15, 2005
5-Second Tests: Measuring Your Site's Content Pages
As the name suggests, the 5-Second Test involves showing users a single content page for a quick 5 seconds to gather their initial impressions. Five seconds may not seem like a lot of time, but users make important judgments in the first moments they visit a page. This technique unveils how those judgments turn out, giving the team insight into some essential information about the page. Using this technique, we've found the information we've gathered essential for making huge improvements to our clients' sites.
Once the user views the entire page for 5 seconds, we remove it by either covering it up or switching to another window. Then, we ask them to write down everything they remember about the page. When they finish jotting down their recollections, we ask two useful questions to assess whether users accomplished the task. For the Donations page, we'd ask, "What is the most important information on this page?" and "How would you go about donating to the Red Cross?"
Continue Reading "5-Second Tests: Measuring Your Site's Content Pages"
Posted by Don at June 15, 2005 09:56 AM
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