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June 08, 2005
3 Tips For Great Web Content
Folks, this is not a print world, and your visitors interact very differently with your online content than they would if they had one of your brochures in hand. The critical concept here is INTERACT. And to promote interaction, you have to keep visitors engaged. You do that through relevance.
Metadata is an awful word. It sounds incredibly boring. But it's vital if you want to publish quality content on your website. There is one piece of HTML-based metadata that is absolutely critical. It's called the Title. A webpage without unique Title metadata is not really a webpage.
Posted by Don at June 8, 2005 02:42 PM
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