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May 31, 2005
Make sure your intranet is well perceived by staff
A big gap that I find in intranet management is the need to address staff's perception; the need to actively promote and market what is good about the intranet. Most intranet teams that I come across don't seem to think that marketing and promotion are part of their jobs. They also often see the very act of communication from a very narrow "it's up on the intranet, job done" perspective.
You may have fixed a lot of the problems on your intranet but the perception may remain that the intranet is a waste of time. If you want to change that perception you need to get out there and sell, sell, sell.
Get people in a room and show them how search has improved. Get out in the office and evangelise about the wonderful new HR section. Put posters up in the canteen about the revamped staff directory that is no longer a genealogical resource. Have competitions, create fun events, but whatever you do make sure you’re actively managing the perception of your intranet.
Continue Reading "Make sure your intranet is well perceived by staff" by Gerry McGovern.
Posted by Don at May 31, 2005 10:11 AM
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