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May 19, 2005
The Sirens Call for Search Engine Marketing
Tempting as it may be to put all of your eggs in one basket for convenience sake, Google is not the only major source of quality website visitors. In the most recent search engine rankings issued by Nielsen/NetRatings in March 2005, Google was first with 47% of searches (among work and home users in U.S.); Yahoo second with 20.9% and MSN third with 13.6%. If you only focus on Google, you are missing access to over 53% of the marketplace.
Depending on the type of product or service you are selling, focusing on just Google or any other single search engine marketing strategy may be placing you in the entirely wrong marketplace. Although absolute demographic figures are difficult to gather, a 2004 Enquiro study titled, “Search Engine Usage in North America” provided some interesting demographic characteristics for the top three search engines ...
Continue Reading "The Sirens Call for Search Engine Marketing"
Posted by Don at May 19, 2005 06:40 AM
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