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May 10, 2005
What I Learned From Television
Perhaps it's happened to you too. If you've clicked on an interesting image or piece of content only to find that you clicked through an online advertisement, you may be missing the lines between content and advertising. Their dichotomy is not new: television networks have been thinking about the distinction for over 60 years. Can their models reveal anything about the future direction of online advertising? While this issue of Boxes and Arrows provides us with strategies on looking forward, we might also look back for indications of how to proceed.
Television advertising has evolved such that its encroachment into the programming space doesn't even seem like an invasion (sometimes). Strategies to create more integrated and more seamless transitions between programming and advertising have been successful, and public opinion of advertising is at once more informed and less annoyed than ever before. (Partly responsible: DVRs, which allow consumers to watch customized programming ad-free, leaving the consumer in charge like never before.)
Posted by Don at May 10, 2005 05:24 PM
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