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May 10, 2005
Boxes and Arrows Interview: Steve Krug
"Proving" usability ROI is really hard work. There are good reasons why you don't see very many usability ROI case studies: they're very time-consuming and expensive to create, especially one that legitimately controls for confounding variables. And if a company does go to the trouble of creating one, it's probably going to be proprietary anyway. But more importantly, I think most companies that need ROI-style "proof" to convince them to "do usability" probably aren't going to do great work anyway.
I think all of Jakob's hard work over the years has had an enormously valuable effect: most people in the computer world are at least aware of usability.
On the other hand, though, there's one thing I don't think has happened: I don't think most companies have decided that usability spending should be part of every development budget. I think there's more usability work going on than there was four years ago, but for the most part companies still don’t expect to spend real time or money on it.
Posted by Don at May 10, 2005 05:11 PM
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