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May 09, 2005
Are You Asking The Right Question?
Helping folks "buy better" involves careful attention to usability, information architecture, search engine optimization strategies and other issues that influence the user interface. But at the core, it depends on your ability to marry your sales process with their buying processes. You have to understand who your visitors are, their motivations, their needs, their buying patterns and where they are in the buying decision process so you can connect them to exactly what they need to make the decision to buy from you.
Truth is, you’ll "sell better" only when you help them "buy better!" So what if a 100 percent conversion rate is a pipe dream? That shouldn't stop you from dreaming big and investing the effort it takes to get as close to that 100 percent as you can. Zero in on the buying decision process, deftly interweave it with your sales process, and you can treat yourself to dramatic improvements that satisfy both of those conversion questions.
Continue Reading "Are You Asking The Right Question?" at GrokDotCom.
Posted by Don at May 9, 2005 12:23 PM
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