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May 08, 2005
Publish the website you can manage
I come across a lot of people who are working really hard on their websites. They are trying to do the very best they can. However, they are not as effective as they can be because they are overreaching. They are trying to publish more content than they can professionally manage. Content management must always be about quality first, quantity second. Quantity is generally a dangerous thing to pursue on the Web. Even if you can maintain the quality of the content, if you increase the quantity, you inevitably make it more difficult for people to quickly find what they need.
Don’t get locked into this counter-productive, volume-based approach. Focus on quality. Only publish more when you are sure that you can maintain the quality of your content, and the quality of your navigation and search.
Posted by Don at May 8, 2005 08:50 PM
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