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May 02, 2005
Online is the Destination for Local News
Young adults, age 18 to 24, are more inclined to go online for local and national/international news. Ten percent of them are consuming local news, one percent higher than the number for all respondents. In the case of national and international news, 33 percent of young adults went online in 2004 compared to 26 percent of total respondents. The research shows young adults look for several categories of news online, including entertainment, and act as influencers, making recommendations to friends via e-mail and IM.
Jupiter's findings show that between 2001 and 2004, the share of people seeking local news online rose from four to nine percent of those surveyed, a 35 percent jump. The percentage may appear small compared to TV, which rated 63 percent in 2004, but television's increase only rose from 61 percent during the same period. Newspapers actually declined two percent over the coarse of the study. JupiterResearch points out there is cross-media activity, and many users visit the sites of their preferred offline newspapers on a regular basis.
Posted by Don at May 2, 2005 01:13 PM
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