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April 22, 2005
The New Kingpin of Online News?
Indeed, it may be that the best approach is to create an article-page template that serves as a sort of secondary home page. Assume that more than half of the people who see something on your site will not see its home page. At the article level, give them enough choices to guide them to other important content elsewhere on the site.
Has it really come to the point where significant numbers of people who visit news sites bypass the home page? Well, listen to the experience of the The Globe & Mail, Canada's national newspaper. According to its Web site's editor, Angus Frame, 41% of globeandmail.com visits now begin on non-hub pages (that is, all but the home page and section pages such as Sports, Business, etc.). These are site visitors who come to article pages via search engines, news aggregators (like Google News), RSS feeds, news alerts, e-mail newsletters, notes from friends, and the like.
Continue Reading "The New Kingpin of Online News?" at Editor & Publisher.
Posted by Don at April 22, 2005 07:21 PM
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