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April 18, 2005
Creating a Site Design Plan
Interestingly enough, most of the sites I work on don't have the goal of "making lots of money." Most of my sites are communication sites, so the goals become a little more complicated. I try to take what the client wants to do and put it in a few sentences of goals, like "cut down on phone calls about the posted schedules," "let users know how to get a personal trainer," and "present a sophisticated portfolio."
Another way to think of goals is prioritizing what the Web site needs to accomplish. I'm moving back into the realm of business needs, but here I’m stating what the most important need is and what the result will be of meeting that need. A need could be: “A place for users to get info about their workout schedules.” A goal that comes from that need might be: “Cut down on the number of calls about finding schedules.”
Posted by Don at April 18, 2005 10:02 AM
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