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April 09, 2005
Evangelizing Usability: Change Your Strategy at the Halfway Point
The goal of late-stage evangelism is to fully integrate usability with development so that it becomes second nature to start projects with usability activities, before design begins. The organization needs a usability culture. All managers should understand the basic steps in the UCD life cycle -- if nothing else, because that life cycle has been mandated as the way projects get done. For this to happen, executives must have seen several examples of the added value created by full-fledged usability, as opposed to last-minute user testing.
Because user testing is so cheap and so profitable, it's easy to get caught at a mid-level of organizational maturity, where user testing is common but deeper research is avoided. To get past this, you must show that 100% improvements are nothing compared to what's possible. Achieving a 1,000% improvement in project outcomes requires more work than the 100% improvements that come cheap, but that's what you have to do. The way forward is to focus on a few high-impact projects, and make them smash hits.
Continue Reading "Evangelizing Usability: Change Your Strategy at the Halfway Point"
Posted by Don at April 9, 2005 08:50 AM
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