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April 05, 2005
Yahoo!/FindWhat Patent Dispute Headed for Trial
The patent-infringement suit filed by Yahoo!'s Overture against FindWhat.com is heading for trial later this month, after surviving the latter firm's efforts to have the case dismissed. A decision in the case could settle once and for all the issue of who owns the bid-for-placement technology that has fueled the paid search advertising boom.
The dispute centers around the bid-for-placement business model and technology used by both Yahoo!'s Overture division and FindWhat. In July 2001, Overture was granted U.S. Patent No. 6,269,361, "System and method for influencing a position on a search result list generated by a computer network search engine." Yahoo! claims the patent protects its bid-for-placement products and another patent it holds protects its account management tools.
Continue Reading "Yahoo!/FindWhat Patent Dispute Headed for Trial"
Posted by Don at April 5, 2005 07:58 AM
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