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March 21, 2005
Get linked to get found on search engines
Search optimization is about getting links. The more links you get to your website, the more likely you are to get into the first page of search engine results. One of the main reasons the first 10 links are to me when you search for “Gerry McGovern” on Google, Yahoo or MSN is because I actively encourage people to republish this newsletter, once they credit me and link back to me. I have been publishing New Thinking since 1996, and it’s a great way of getting links and getting my name quoted on other websites.
A study was done on how a group of people found work, and the results showed that a “friend of a friend” was more likely to get them that important job introduction than close friends or family members. There are all sorts of reasons for this. For starters, there are more friends of friends than there are friends. It can be very comfortable to get links from websites you admire and from those of your peers. However, these may not be the websites your customers are frequenting. You don’t want to be getting links from websites that have nothing to do with your business, but you do need to think outside the box, and, of course, to keep thinking about what websites your reader is visiting.
Continue Reading "Get linked to get found on search engines"
(Editor's note: This is an important topic, whether you are a large corporation, a worldwide crab and seafood company, or a Home Watch Service on Sanibel Island, Florida, or a hotel in Louisville Kentucky.)
Posted by Don at March 21, 2005 08:06 AM
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