 |
Handpicked News For Internet Developers - Since 1999 |
« Branding via Search Marketing | Main | WANTED: Enterprise Architects »
March 07, 2005
Intranets: strategy first, usability second
More and more intranet teams are buying into the need for usability. However, usability is not a strategy, and without a clear strategy, usability can become a pointless, wasteful and counter-productive exercise.
"Ten Best Intranets of 2005", is the Nielsen Norman Group's latest report. There's some excellent information in it but in my opinion it puts the cart before the horse. It talks about usability, website design and computer-related issues as if these are the drivers of strategy. Fundamentally and absolutely they are not. They are tools and tactics of strategy, and it is extremely important that they are understood that way.
Let me be clear about my intent here. I am not out to get Jakob Nielsen; a fashionable pursuit among some within the industry. I believe he has contributed enormously to the development of better websites, and that he is a genuine visionary and pioneer.
However, I found his intranet report a frustrating read because the usability tactics were leading, and the strategy seemed either not there or else following some distance behind. The report explains key characteristics of the winning entries ...
Continue Reading "Intranets: strategy first, usability second"
Posted by Don at March 7, 2005 10:17 AM
|
Web Professional Proposal Kits - Accurately quote your projects, multiply your profitability, brand yourself as a top professional and close the sale. ProposalKit helps you demonstrate that you are the right professional for your customers. It's mission-critical, easy, customizable, accurate and immediately downloadable.
|
