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February 25, 2005

Start Your Search Campaign Right: Research the Space Before Engaging!

Any search engine marketing campaign requires research and without appropriate keyword identification the best laid intentions fail to deliver. This article studies a number of different approaches for researching the paid search space and understanding the potential within.

Identifying keywords is one of the simplest procedures in the research phase. By using the tools provided by the search engines, such as the Overture Keyword Suggestion Tool, any number of relevant keywords can be identified and used. The Overture tool is not the only mechanism available and the following are currently available online...

Continue Reading "Start Your Search Campaign Right: Research the Space Before Engaging!"

Posted by Don at February 25, 2005 09:17 AM

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