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February 20, 2005
Conversion and the Complexity of Your Sale
The click, then, is the essence of your persuasive process. Every click represents a question your visitor is asking. It represents your visitor's willingness to try to stay engaged with you (for now). It represents a unique point of conversion. It represents continued persuasive momentum. If your visitors don't click, communication ceases and persuasive momentum evaporates.
No two sales are ever exactly alike. But whatever you sell out there, certain factors pertain to the buying decisions your audience has to make. These factors are critical to shaping your persuasive process, and are the most important reasons why you have to map your audience's buying processes to your selling process (more on this in the next issue). These are the factors that will determine the intricacy of your Web site's persuasive process:
Continue Reading "Conversion and the Complexity of Your Sale"
Posted by Don at February 20, 2005 06:05 PM
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