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February 20, 2005

Google's Tool Bar Links Stir Debate

While Google billed the feature as an easier way to gather related information, some Web publishers and technology analysts were quick to criticize AutoLink. They compared it to Microsoft Corp.'s Smart Tags technology that unraveled amid widespread criticism in 2001, saying AutoLink similarly changes Web content to the potential benefit of Google.

For many Web developers, though, software-initiated changes to Web pages raise concerns. The addition of links on book ISBNs, for example, could compete with a Web site's own links to book sellers where the site owner may be receiving a share of any revenue from sales, said Matt Reider, a Web and new media consultant based in Victoria, British Columbia.

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