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February 16, 2005
LESS IS MORE - How to keep your website clutter-free
The past was about "bells and whistles". Websites were designed to showcase the technology behind the web rather than to be an effective communications medium. Flash was used to "excite" and "engage" - its effect however was often the opposite. And web navigation was sometimes an experiment in obscurity making it almost impossible for the visitor to find their way around. Entertainment was the mantra rather than communication effectiveness.
The Internet is clearly a different form of communication to more established media such as printed literature. However, it is only in recent years that its intrinsic differences have begun to make an impact on web design. I cannot count the number of times I’ve heard of clients asking their web designer to ‘put our brochure online’ - a brief that reflects a common lack of appreciation of the web as a powerful but very different medium.
Continue Reading "LESS IS MORE - How to keep your website clutter-free"
Posted by Don at February 16, 2005 10:00 AM
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