 |
Handpicked News For Internet Developers - Since 1999 |
« Book Review: Son of Web Pages That Suck | Main | Do-It-Yourself Accessibility »
May 17, 2002
Why someone should be in charge of your website
Gerry McGovern at New Thinking.
If your website is important to your business it needs to be managed professionally. Unfortunately, websites are often designed and managed by committees. Everyone is in charge which means that nobody has control. This results in content that is of uneven style, tone and quality, and an information architecture that is muddled and inconsistent.
The Pope heads the Catholic Church. George Bush is the President of the United States. Steve Ballmer is CEO of Microsoft. Paul E. Steiger is managing editor of The Wall Street Journal. Yet in a great many websites, particularly intranets, nobody is in charge.
As Peter Merholz of Adaptive Path writes, "If your web site simply exposes your messy and silo-ed enterprise, the customer will assume the left hand doesn't know what the right hand is doing. But if the site achieves consistency throughout, it presents a unified front that allows the customer to accomplish what they've set out to do there."
Continue Reading "Why someone should be in charge of your website"
Posted by Don at May 17, 2002 08:29 AM
|
Web Professional Proposal Kits - Accurately quote your projects, multiply your profitability, brand yourself as a top professional and close the sale. ProposalKit helps you demonstrate that you are the right professional for your customers. It's mission-critical, easy, customizable, accurate and immediately downloadable.
|
