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Lane Anderson at Smart Business. (via IA Slash) A slick-looking site filled with cool gifts wasn't enough. Cunningham realized that the next most crucial key to succeeding on the Net was ease of use—particularly making it as painless as possible for customers to complete a purchase. The number that chafed Cunningham most: 81 percent of RedEnvelope customers abandoned their filled shopping carts without buying a thing.
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Posted by Don at February 27, 2002 08:04 PM
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