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January 07, 2005
Pay Per Click Search Engine Advertising For The Timid
Somebody asked me to explain what the Fast Track program is for Overture. Basically it is a turnkey Pay Per Click campaign with people that help you figure out search terms, write your listings for you, and some priority customer service stuff. All in all, a fair move if you are someone who is interested in Pay Per Click and aren't sure where to start.
Here is what they say on Overture's site ...
FastTrack helps you get the most out of your advertising investment on Overture
Expert recommendation: An Overture specialist reviews your site and makes recommendations based on your budget and traffic objectives.
Full control: Ability to submit specific terms, budget considerations and site focus areas for our specialists to consider when creating your personalized proposal.
Professionally Written Listings: With your recommendations in mind, we select search terms, write titles and descriptions and recommend bid amounts.
Customized Reports: Your proposal includes search listings that are highly customized, persuasive and meet Overture's relevancy guidelines.
Fast Turnaround: Receive a customized proposal in 3 business days.
Free Account Optimization: By signing up with FastTrack you are eligible for 1 account optimization.
Free Addition of Tracking URLs: The tracking URLs will enable you to see source of traffic by keyword coming from Overture.
Six Months of Gold Service: Receive priority service for all your customer service needs.
Sign up now and get $50 off the Fast Track service fee.
Posted by Don at January 7, 2005 08:21 AM
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