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February 06, 2005
Key steps in creating your reader persona
The first step in developing successful reader personas is to decide what readers you are not going to focus on. Good web management is often more about what you exclude than what you include.
The Web is about self-service and self-service is about simplicity and convenience. You’ve got a small screen and every time you add something extra to that screen you make the world more complicated for your reader. You must make very difficult choices if you want your website to work. You can’t serve everybody, and if you try to you will serve nobody.
Continue Reading "Key steps in creating your reader persona"
Posted by Don at February 6, 2005 11:49 AM
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