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February 03, 2005
Your Customer Is A Search Engine
While consumer confidence in advertising is at an all-time low, their confidence in search engines is growing. Why? Search engines offer consumers what advertising does not: relevance. Today's consumers value relevance online and offline. A 2004 study of search engine user attitudes by IProspect indicated that nearly 80 percent of Internet users use search engines regularly and that more than half of users rely on search engines daily. The IProspect study showed that...
- most abandon search engine results by the third page and start over
- 23% abandon results after the first few entries
- 19% abandon results after the first page
- 26% abandon results after the second page, and
- 15% abandon results after the third page
Posted by Don at February 3, 2005 04:54 PM
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