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Dmitri Eroshenko at ISEDB.com. In reality, you need much more than merely getting clicks to make a profit, especially as competitive pressure builds up. As a minimum, you will need (a) good website design and information architecture, (b) reliable, safe, and easy-to-use ecommerce, (c) responsive support and (d) not just clicks, but highly qualified leads to load into your sales pipeline. Depending on your setup, these functions and responsibilities may fall into the hands of different people, departments, or even organizations. How do you get people to work together, or coordinate your own activities, whatever the case might be?
Continue Reading Executive's Guide to Online Marketing ROI
Posted by Don at June 4, 2004 09:26 AM
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