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April 01, 2004

Local Search: Working Hard for the Money

Janis Mara at ClickZ. It would seem that online yellow pages providers , with their existing sales forces, would be in a prime position. But "people don't think of SuperPages in terms of searching for services or goods," admitted Verizon's Dana Benton Russell, referring to the company's online yellow pages site. Also, though Verizon has teamed with FindWhat.com to offer ads using the popular pay-per-click model, many yellow pages companies do not yet offer that option.

Continue Reading Local Search: Working Hard for the Money

Posted by Don at April 1, 2004 09:18 AM

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