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January 30, 2005
Do you make the most common mistake in content management?
In design, the concept of the persona is popular today, and respected design thinkers such as Donald Norman and Jared Spool have voiced their support for this technique. A persona is just a new name for the fictional character. On the Web I like to call this person the reader.
The biggest mistake in content management is writing for the organization and not for the reader. It is one of the hardest mistakes to correct, but there are ways to ensure that you don’t make it.
For millions of years, humans trusted only themselves and the small group or family around them. The ‘fight or flight’ instinct dictated that you either ran from or killed a stranger. It is the most natural thing in the world to distrust the stranger, and it is a very modern idea to trust them. (The book, The Company of Strangers, is well worth reading if you’re interested in this area.)
Continue Reading "Do you make the most common mistake in content management?"
Posted by Don at January 30, 2005 01:11 PM
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